Known as TracePlay, it is initially being made available in the US, UK, Africa, France, Benelux, the Caribbean and Indian Ocean, with over 200 countries set to follow by the end of this month.

TracePlay is available in English and French across a range of platforms including Mac/PC, iOS and Android smartphones and Apple TV.

It offers instant and unlimited access to 10 live music and sports TV channels, 31 live music radios and 2000 films, series, documentaries, concerts and TV shows, on demand.

TracePlay can be received for £/$4.99 a month and £/$ 49.99 for an annual subscription, without commitment. It can be watched simultaneously on three screens, with a free trial period of seven days.

Commenting on the launch, Olivier Laouchez, CEO of Trace, said: “TracePlay has been our most ambitious project since our inception. We are the first in the world to launch an hybrid platform SVOD + live TV + live radio, with seven geolocalised versions, simultaneously in over 200 countries and on multiple connected devices. Our teams and those of our technical UK partner, Simplestream, have done a tremendous job to meet the expectation of millions of fans eager to access their favourite urban channels and content, anytime, anywhere, on any devices. TracePlay is also a new activity that we approach with humility and ambition. Video streaming is revolutionising our audiovisual industry and Trace fans are the early adopters of this mobile and digital revolution. TracePlay represents a unique opportunity to continue and accelerate Trace’s global growth.”